Hi, I’m Russ.
I Build Brands,
Creative Teams,
And Work That People Remember.
I've never been able to figure out why people love to write their bios in the third person. Russell believes it's because people don't like talking about themselves and think it's less chest-poundy. However, Russell does believe that if you’re going to do it, you’ll need a silky-smooth transition from first to third, like the one you were just lucky enough to experience.
Russell is a senior creative leader who sits at the intersection of brand, performance and operations. He's built and led creative organizations for brands including Noom, Amazon/Ring and Performance Golf, developing everything from global brand platforms and TV campaigns to paid social engines, product launches and the systems that keep all of it moving. Oh and he’s even won some awards if that sort of thing is important to you.
These days, Russell works across brand, performance and creative leadership, helping teams turn complicated business problems, audience insights and performance data into creative that actually works. Sometimes that means building the campaign, sometimes it means building the team, and sometimes it means building the systems that keep both from falling apart. Either way, the goal is the same: make work that performs without looking like it was built in a silly spreadsheet.
Russell has degrees in English and Literature, and much to his parent’s chagrin, another one in advertising (whatever that means). He lives in Carlsbad with his wife, two little girls, two dogs, and a fancy new American passport. Call me.
CV
Experience // Performance Golf, Noom, Amazon (Ring), Motive, Ignition Creative, VaynerMedia, Cline Davis Mann, Belkin, The Found, Creative Intellects, Alcone Irvine, Y&R
Clients // Noom, Amazon, Ring, BEHR Paint, Burger King, Tim Hortons, Netflix, LA Lakers, Comic-Con HQ, noosa yoghurt, Toyota, Ole Smoky Moonshine, TBS Network, Mattel, Naked Juice, Belkin, Linksys, Epoch Lacrosse, Claret Handbags, Aurelien Levitan, Blue Collar Working Dog, Liverpool Jeans, eTradenbids, Haagen-Dazs, Mike’s Hard Lemonade, LG, Coffee Mate, Hot Wheels, & Land Rover.
Work //TV,Video, Web, Social Media, Product Design, Integrated Campaigns, Takeovers (willing and unwilling), Receiver of Cease and Desist Letters, Package Design, Children's Books, Screenplays, Short Stories.
Education// Whittier College, B.A. English and Literature - Minor Biology.
For The Fridge//
2018 Shorty Award - McQueen
2018 Clio Multi-Platform Campaign - Death Note
2018 Clio Home Entertainment Campaign - Rampage
2015 Shorty Award - Social Goodness, Naked Juice
Canadian National Lacrosse Tournament MVP
Correctly guessed number of Jellybeans in a jar
Calgary Academy Athlete of The Year 1996
28 stitches, 3 concussions, 1 torn achilles, 1/2 fake tooth
Contact
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