The Breakdown

GLP-1s are everywhere…seriously, everywhere. But they come with baggage: upset stomachs, no appetite, and sky-high prices. When Noom entered the GLP-1 space, we had a plan: make them affordable, pair them with our award-winning behavior change program, and shake up the industry. Well, that was so 2023. And 2024. Then we asked: what’s next? Enter Noom Microdose GLP-1s. Just like the name suggests, it’s a smaller dose of GLP-1s, paired with our (now free) behavior change program and joined by our first-ever Chief Wellness Ambassador, Rebel Wilson. Once again, we broke from the copycat crowd and carved out a space that actually gives people what they didn’t even know they needed.

Goin’ Micro

So how’d we do it? We went all in on “micro” and let Rebel’s personality shine through in fun, unique, over-the-top spots that highlight everything that makes Noom different. All of it was shot on a practical set, leaning into the weirdness that helps us stand out and create spots people might not fully understand, but they’ll remember.

TV :30/: 15

Social

And social? We needed it to pop, so we let loose and got weird. A Yeti, a flying goat, a flying human, people dangling from a fake mountain, nothing was off limits. We leaned into TikTok trends, ignored Meta’s so-called best practices (because we knew better), and flew the freak flag proudly as the perfect complement to the TV campaign.