When we partnered with the Los Angeles Lakers we needed to find an interesting way to engage a whole new fanbase. This campaign channeled my inner kid and help shine a light on this new and MUCH younger team that had some big shoes to fill. Throughout the course of the campaign, we garnered over 50 Million Impressions, 5.3 Million Media Views, 7 Million Engagements.
I Am LA
Here is the 60s broadcast spot that also ran prior to each home game.